Business of Art for Artists
Sign up for this class online or call us at 216-752-9960. Registration required 5 days in advance of the class.
The Business of Art for Artists: Presenting and Promoting Your Work
Saturday January 19, 2013; Saturday February 2, 2013 through Saturday March 2, 2013 (6 weeks)
11:00 am to 1:00 pm (Shop at the Farmer's Market before class)
Total fee for 6 weeks is $100 per person.
Sign up for Business of Art for Artists here.
This 6 week class (2 hours each week), is designed as a first-step towards helping the developing artist make a successful transition from creating art to presenting and promoting it. Mary Urbas will share her 33 years of experience in the professional art world as a gallery owner, curator, teacher, and consultant. As an exhibited fiber artist, she is able to bring a real-world perspective to both sides of the business of marketing fine art.
Each week a different aspect of "getting your work out there" will be discussed, followed by a question and answer period so the group can brainstorm and network.
Topics covered will enable an artist to walk out at the end of the class with a plan in hand of how to promote their own work. Topics coverd will include goals, agents, pricing, record keeping, professional image, business tools, career summary, artist statement, brochure, portfolio, where to show, approaching galleries, publicity, and advertising.
This class needs a minimum of 3 students to run.
Instructor: Mary Urbas
With a Bachelor of Fine Arts degree from the Cleveland Institute of Art, Urbas’ own work as a textile designer has been exhibited in shows throughout Northeast Ohio and Pennsylvania, receiving many honors including several Best in Crafts awards from juried shows. She is a member of the Surface Design Association of America and the American Crafts Council, as well as a participant in several regional artist guilds and associations. Mary is the Gallery Director and Exhibition Curator at Lakeland Community College.